« Social Media

Business Blogging

Date Venue Days
Of Your ChoosingIn-House1Enquire

Business Blogging

One Day Training Course


Blogging is an extremely effective way to increase your profile online, make your voice heard, provide information and interact with new or existing customers and your peers online. Before starting a blog it is important to think about your strategy, what is the goal for your blog, who are you trying to attract and how will you ensure people interact with it. This workshop will ensure that participants have a clear strategy before starting a blog and know which platform will suit them best.

Learning Outcomes

On successful completion of this training course, delegates should be able to:

  • Identify the best blogging platform for them
  • Set up a blog and write effective posts
  • Ensure that their blog is found online

Who Should Attend


This course is suitable for people who are looking to start a business blog or who are already writing one but need assistance ensuring it is found and generating interaction. A basic understanding of the internet is necessary.

Precourse Requirement

To ensure you get the most out of this course please bring a laptop with wireless connection so you can participate in the practical elements.

Course Programme

  • Introduction to blogging – the history of blogging
  • Establishing a clear strategy and goal for their blog – it is important that before a business starts to set up a blog that they know what their strategy and goal is. This will determine the name and design for the blog so it is an important first step.
  • Introduction to Wordpress, setting up a Wordpress blog and explaining the difference between wordpress.com and wordpress.org
  • Writing for blogs – the tone, wording, length and content of a blog post is imperative to the success of a blog. Learn how to write successful blog posts.
  • Marketing – learn how to ensure that their blog is found online
  • Plugins – introduction to the most important wordpress.org plugins.

Course Tutor

Sandra Hennessy

Course Times

10.00am - 5.00pm

In-House Courses

For In-House courses, the tutor will contact you in advance to discuss the course programme in more detail in order to tailor it specifically for your organisation.

Course Manual

Each participant will receive a copy of the presentation with details of all sites and tools covered throughout the workshop.

This course is available exclusively on an In-House basis.

Rev 3